I have a wide variety of I have had a wide variety of experiences in my career.  Scholar.  Chef.  Technologist.  Executive.  Consultant.  What’s the “red thread” that connects them all together?  A love for new ideas, problem solving and story-telling.  My natural strengths are ideation, strategy, communications, input and activation. What’s that mean? I help people to clarify their thoughts…and well, getting them moving.

If you want to get to know me a little better, here are the places online where I typically hang out:
+ Spout
+ SpoutBlog
+ del.icio.us
+ Technorati
+ flickr
+ MOG

And if you want to contact me directly…please do:

+ bill [at] spout [dot] com or
+ billhr [at] holsinger-robinson [dot] com

appliedthinking

The original raison d’etre of this site was for my consulting business of the same name which existed between 2004-2005. When I would describe what this business did, I say something like:

Organized in 2004, appliedthinking works alongside CEO’s and executive teams to catalyze change, spur innovation and lead with clarity.  We do this through ideation, strategy, communications work.  This effort in turn directs other activities such as developing brand experiences, marketing initiatives, communications campaigns and the like.
Our approach is straight-forward and stresses back-to-the-basics methods.  We ask deceptively simple questions to catalyze change and innovation while creating clarity.

-  What’s next for us?
-  What are we proposing to do?
-  What is the customer value?
-  How will we do it?
-  Why is it better than today?
-  Compared to what?

However simple, the method used to answer these question takes a great amount of discipline and focus. The end result is a set of deliverables that help organizations innovate and visualize a new set of possibilities (AKA, a vision), add new value to the market by (re)defining their customers better than anyone else, and translate that vision into action by creating a tangible, agile plan.